enercon, The energy conservators, developers, innovators and makers of Green Building Products, developed a spearheading green technology using agro waste that can be used for roof / over deck insulations popularly known as INSULITTE (light weight ,Thermal, Acoustic, Fire insulating material green concrete), eco+ tiles (roof insulating tiles), and eco+plast (a gypsum based wall, ceiling plaster) by which the heat wave transmission can be reduced upto almost by 40%*, and because of low thermal conductivity, as Its hollow closed micro-cells prevents all heat exchange through conduction and radiation.

Its particles also immobilise the air that is present, preventing heat transmission through convection , thereby leading a permanent energy savings.

He added "if you don't manage your innovations with respect to environmental and social sustainability, your innovation will not be sustained, our strong commitment to environmental sustainability in product design and manufacturing has yield significant opportunities to grow our business, to fit our innovation, and to build brand equity." He firmly believes "The success of any Technology, innovations, researches and developments will be limited, unless and untill, it's privileges reaches to every class of the society"

About Innovation He says:

It involves fairly complex, free form exploration and even playful experimentation within extremely fixed specified constraints, the constraints are world class quality, new price performance level, scalability and universal access. Unconventional thinking began in several directions Specialization, pricing, capital intensity, talent leverage, workflow, customer acquisition, values and organization.

This entire process for designing comprises of four conditions to be called as “The innovation sandbox” :

• 1.     Must result in a product or service of world class quality
• 2.     Must achieve a significant price reduction
• 3.     Must be scalable (Growth Potential)
• 4.     Must be affordable at the bottom of the economic pyramid

1.     A product or service of world class quality

2.     Achieving a significant price reduction

This can be achieved because:

• The availability of the agro waste is in abundance
• Reduce in transportation cost, compared to other light weight aggregates like vermiculite, perlite, foam concrete, xps, etc.
• Does not requires special tools or techniques to install like foam concrete

3.     Scalable (Growth Potential)

This can be achieved because :

Todays construction industry is facing the increase in the basic prices of raw material i.e cement , bricks , sand etc.,

To sustain in market ,industry is always in search for the cost effective and reliable options

Moreover now , Designers of the building insist upon

• light weight material (especially after earthquake) to minimize the load of the building
• material that reduces heat transmission through slab and increases building comforts
• eco-friendly materials to be used in their projects,and also it becomes a social responsibility / liability to conserve energy and now becoming mandatory in the capitals like DELHI
• user friendly : so that any one can apply , with a hassle free technology , to speed up their projects to be completed in time maintaining quality values

4.     Affordability at the bottom of the economic pyramid

Cost comparision per sq.ft per average 75 mm thickness inclusive of all material, labour,taxes, (cement : Rs 200 per 50 kg bag ) for overdeck application :